Lively Languages

2024

Completed

Client Work: Digital Launch

Digital launch for a language coaching business.

A language coach with 12+ years of teaching experience had zero digital presence. I built the complete platform from scratch: bilingual website (English/Spanish), email marketing infrastructure, Meta/Instagram ad campaigns, and brand positioning.

The honest result: paid ads underperformed organic and word-of-mouth in this market. That finding redirected the growth strategy toward referral systems, which saved ongoing ad spend and matched how students in this niche actually make decisions.

The technical execution was straightforward. The useful part was figuring out what to stop doing.