Selected Work

Digital launch for a language coaching business.

A language coach with 12+ years of teaching experience had zero digital presence. I built the complete platform from scratch: bilingual website (English/Spanish), email marketing infrastructure, Meta/Instagram ad campaigns, and brand positioning.

The honest result: paid ads underperformed organic and word-of-mouth in this market. That finding redirected the growth strategy toward referral systems, which saved ongoing ad spend and matched how students in this niche actually make decisions.

A travel and remote work blog.

I’ve been working remotely and traveling since 2021. Two Bag Life is where I write about it: packing, gear, coworking spots, and what it actually looks like to run a consulting business from different time zones.

Personal writing. Not a business venture.

My consulting practice.

Virtual Exponent is where I do client work: infrastructure builds, automation systems, and operational software for small businesses and early-stage teams. See the site for project case studies and how I work.