I build and run systems.
Infrastructure, automation, and the business logic that ties them together.



AI is most useful to small teams when someone actually understands what is happening under the hood. I have been building AI-integrated systems since the tools became practical, and my focus has been on making AI reliable and repeatable, not just impressive in a demo.
I built a file-based personal AI infrastructure called PAI: organized context, project-specific knowledge, and reusable patterns that make AI consistent across different work. I have applied the same thinking to client engagements, including an email automation system that reduced a client's manual follow-up time by 93%.
The MCP Castles case study shows the most honest version of this: I built a sophisticated AI orchestration system, recognized it was solving the wrong problem, and replaced it with text files. Knowing when AI adds value and when it adds complexity is a judgment call most teams have not had to make yet. I have made it a few times now.
Technologies I work with regularly. The relevant question is never which tools I know. It is whether I have used them in situations where the wrong choice had real consequences.
A shout out to tech wizzard, Blake McNeal, who taught me the ropes of creating my website. After a few 1-1 sessions it was good to go. And the best part… I can keep editing it forever as I please without the assistance of anyone. Thank you Blake, you are the best!
His desire to help is striking.
I really needed a helping hand, a consultant, an advisor, to keep me moving through the nitty gritty details of the tech world, holding me accountable through the big milestones. He’s been the one.
I sincerely hope we’ll have the opportunity to work together again in the future.
All the best!
I just wanted to take this opportunity to thank you formally for all your help and support in taking my business online.
I feel very grateful to have had the opportunity to work with you and hope you know that for me you’ve turned a really quite daunting task into one that I’ve thoroughly enjoyed (and continue to enjoy 😊)!
Many thanks again, you’ve been awesome!